Communicating
high tech
garments

WEB DESIGN & COMMERCE

Client

Erreà USA

Project

Digital presence overhaul for a leading Italian Sports Brand. Digital Strategy focused on U.S. market.

Deliverables

UX, UI, Graphic Design, Responsive Web Design,
E-commerce Development,
SEO strategy

Communicating
high tech
garments

Content is aligned and on target for the product’s audience; Visuals and Language alike. Before designing the website and selecting its visual content, we benchmarked all industry related websites and reinterpreted the digital presence of an italian sports brand for the american market.

UX & UI
paramount for
better sales

We chose to blend immersive layout designs with intuitive Material Design navigation elements. User friendly UI for a seamless check out process.

Typography and colors

Since product and brand already had a defined and recognizable color palette,
we focused our design around those elements making sure that the website’s graphics would not only utilize the existing brand colors, but that they highlighted and strengthened their presence in the visitor’s mind. As typography was not yet a fixed choice for Erreà, we selected the fonts that are soon to be implemented throughout all of their branded material.

Responsive
design

Explore, learn and purchase from any device; different sizes and resolutions
won’t limit the experience.

User-friendly navigation

Navigating a website should be both an emotional and functional journey.
The descriptive parts dwell into storytelling, timelines, smooth animations and integrated videos while the shopping area remains as simple and intuitive as possible.

We created many points throughout the site where the two areas are linked to each other, allowing the user to naturally weave in and out
emotional and functional information.

Product
specific SEO

The Erreà website is equipped with prime keywords and URLs.
We studied different customer profiles and their online search rationale