Content is aligned and on target for the product’s audience; Visuals and Language alike. Before designing the website and selecting its visual content, we benchmarked all industry related websites and reinterpreted the digital presence of an italian sports brand for the american market.
UX & UI
We chose to blend immersive layout designs with intuitive Material Design navigation elements. User friendly UI for a seamless check out process.
Typography and colors
Since product and brand already had a defined and recognizable color palette,we focused our design around those elements making sure that the website’s graphics would not only utilize the existing brand colors, but that they highlighted and strengthened their presence in the visitor’s mind. As typography was not yet a fixed choice for Erreà, we selected the fonts that are soon to be implemented throughout all of their branded material.
Explore, learn and purchase from any device; different sizes and resolutionswon’t limit the experience.
Navigating a website should be both an emotional and functional journey.
The descriptive parts dwell into storytelling, timelines, smooth animations and integrated videos while the shopping area remains as simple and intuitive as possible.
We created many points throughout the site where the two areas are linked to each other, allowing the user to naturally weave in and out
emotional and functional information.
The Erreà website is equipped with prime keywords and URLs.
We studied different customer profiles and their online search rationale